Meta’s Andromeda is the new AI-powered ad delivery engine that’s transforming Facebook and Instagram ads. In plain terms, it’s the system that decides which ad each person will see. Rather than simply matching ads to pre-set audiences, Andromeda crunches vast creative and behavioral signals to predict relevance. “Andromeda’s intelligence doesn’t just ask who should see this ad,” one report notes. “It now asks which ad this person should see”. In short, it’s a highly personali